Every night, something feels more important than sleep. Endless scrolling. One more episode. Plans you didn’t expect. We call it FOMO. And it keeps us awake.
So we flipped the idea. Instead of treating sleep as something you miss out on, we turned it into the one event you shouldn’t miss.
Because when sleep becomes the occasion, every night becomes special.
AGENCY:
HUTS Group
TEAM:
Creative Directors: Ivan Landzhev, Dragomir Donchev
Creative Leads: Angel Angelov, Stela Stanislavova
Art Director: Irina Tomova
Copywriter: Veronika Stoyanova
Designer: Katrin Pavlova
RECOGNITION:
Bronze | Goods | Effie Bulgaria 2025
Silver | Creative | FARA 2025
Bronze | Media | FARA 2025
